I have to declare an interest here. Rollei is my absolute favorite cameramaker. Apart from a home-made pinhole box when I was five, my first real camera was a glorious Rollei, one of those legendary 2 1/4″ square jobs with two lenses, one above the other, and a look-down viewfinder. Everytime I went out with it, I felt like a press photographer.

Some years later, I came across a Rollei 35mm compact in a department store sale. It was made in Singapore (not its native Germany) and cost $35. With its famous Tessar 4-element lens it produced superb definition.

Anyway, enough of me. Here’s a new Rollei in digital mode (where’s my credit card?).

The da10 is a stylish, compact point-and-shoot camera, it comes in red and silver bodies. It has a 1/2.5″ 5 megapixel CCD and 3x optical/4x digital zoom.

MobileWhack briefly reviews the features: “As is the norm, it is equipped with a 2.5″ preview LCD. Being compact, it’s not thin on features: you get an integrated mic and speaker - good for recording and playback of voice memos. Video recording with audio is possible as well with the da10. Targeted at newbies, this has a decent set of camera settings, although I would call it a bit incomplete. It has the usual built-in flash, automatic white balance along with manual/daylight/cloudy/tungsten etc. settings. Computer connectivity is via USB 2.0 interface. Thanks to the included NTSC/PAL interface, you can also connect it directly to a television.”