Yesterday, Sony (Europe) launched the titanium-coated Cybershot W300. Its spec is as follows :

* 13.6 effective megapixels for superb picture quality
* Scratch-resistant titanium coating
* BIONZ processor powers Smile Shutter, improved Face Detection and D-Range Optimiser
* Intelligent Scene Recognition
* Carl Zeiss Vario-Tessar lens with 3x optical zoom
* Extremely High Sensitivity ISO 6400 and Super SteadyShot image stabilisation for clearer low-light shots
* 2.7-inch (230k dot) Clear Photo LCD
* HD Output compatible with PhotoTV HD BRAVIA television

A press release claims :

“Weybridge, 25th February 2008 - It’s the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, beautifully-styled W300 features a scratch resistant titanium coating that’s around five times tougher than anodised aluminium. Inside the pristine exterior, it’s crammed with latest-generation Sony technology to help everyone take better pictures.

“An extremely high resolution of 13.6 effective megapixels assures detail-packed enlargements to A3 size and beyond. Optical performance is further assured by the top-quality Carl Zeiss Vario-Tessar lens with 3x optical zoom.

“The W300 excels at capturing crisp, clear images in low light conditions where other cameras struggle. Maximum sensitivity is boosted to an incredible ISO 6400. Teamed with Sony’s original Clear RAW Noise Reduction and Super Steady Shot image stabilisation, this lets the W300 produce excellent results without a tripod in dimly-lit twilight scenes.”

Looks like an extremely useful piece of kit for some specialist operations, and for users who carelessly leave their cameras lying around on floors.